Audience Key Terms
Qualitative Data- Gathers information that is not in numerical form, such as statistics. Qualitative provides a more indepth description and provides more of a meaning. Used in such methods such as Case Studies and interviews.
Quantitative Data- Quantitative Data focuses more on numbers and frequency, rather than meaning and 'experience'. They provide information which is easy to analyse statistically and fairly reliable. They are associated with Scientific and Experimental approach, however are critisied for a vague description.
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